The world of wine is complex, with its intricate nuances and rich history, making it both fascinating and intimidating for many. However, a group of individuals known as the SOMM guys has managed to break down these barriers, bringing wine appreciation to a broader audience. But what happened to these sommeliers who captured the hearts of many with their passion for wine? This article delves into their journey, exploring their rise to fame, their impact on the wine industry, and what they are up to now.
Introduction to the SOMM Guys
The term “SOMM” refers to sommeliers, wine professionals who have dedicated their careers to understanding and sharing the world of wine. The SOMM guys, in particular, gained widespread recognition through the documentary film “SOMM,” which premiered in 2012. This documentary followed the lives of four sommeliers—Dylan Laranger, Brian McClintic, DLynn Proctor, and Ian Cauble—as they prepared for the Master Sommelier exam, one of the most challenging and prestigious certifications in the wine industry.
The Documentary and Its Impact
The documentary “SOMM” was more than just a film about wine; it was a journey into the lives of these dedicated professionals, showcasing their hard work, dedication, and passion for wine. It humanized the often-intimidating world of sommeliers, making wine more accessible and interesting to a wider audience. The success of the documentary led to a sequel, “SOMM: Into the Bottle,” released in 2015, which further explored the world of wine, delving into its history, production, and cultural significance.
The Rise of Wine Culture
The SOMM guys, through their documentary and subsequent projects, contributed significantly to the rise of wine culture, especially among younger generations. They made wine cool, approachable, and fun, dispelling the myth that wine appreciation is reserved for the elite. Their influence extended beyond the screen, with many inspired to learn more about wine, visit vineyards, and explore different varieties.
The SOMM Guys Today
After gaining fame through the documentaries, the SOMM guys have continued to make significant contributions to the wine industry. Each has pursued their own path, but all remain deeply involved in wine.
Individual Pursuits
- Dylan Laranger has been involved in various wine projects, including working as a sommelier in top restaurants and consulting on wine lists.
- Brian McClintic has continued to work in the wine industry, focusing on wine education and consultancy.
- DLynn Proctor has been a brand ambassador for several wine companies and has worked on promoting wine education.
- Ian Cauble founded Sommlife, a company aimed at making wine more accessible through online platforms and wine clubs.
Legacy and Impact
The legacy of the SOMM guys extends far beyond their personal achievements. They have inspired a new generation of sommeliers and wine enthusiasts, contributing to a more vibrant and inclusive wine culture. Their story serves as a testament to the power of passion and dedication, showing that with hard work, anyone can turn their passion into a successful career.
Challenges and Opportunities in the Wine Industry
The wine industry, like any other, faces its challenges, from climate change affecting vineyards to the need for greater diversity and inclusion. However, these challenges also present opportunities for innovation, growth, and making wine more accessible to a broader audience.
Sustainability and Innovation
There is a growing focus on sustainability in wine production, with many vineyards adopting organic and biodynamic practices. Technology also plays a significant role, with advancements in wine production, distribution, and education. The SOMM guys, through their various projects, have been at the forefront of promoting sustainable practices and leveraging technology to make wine more approachable.
The Future of Wine
As the wine industry evolves, it’s clear that the future is bright. With a new generation of wine enthusiasts and professionals entering the scene, there’s a renewed focus on innovation, sustainability, and inclusivity. The SOMM guys, with their legacy and continued involvement, will undoubtedly play a part in shaping this future, inspiring others to follow in their footsteps and pursue careers in wine.
Conclusion
The story of the SOMM guys is one of passion, perseverance, and the pursuit of excellence. From their early days studying for the Master Sommelier exam to their current endeavors, they have left an indelible mark on the wine industry. Their journey serves as a reminder that with dedication and hard work, one can achieve greatness and make a lasting impact. As the world of wine continues to evolve, the legacy of the SOMM guys will remain, inspiring future generations to explore, appreciate, and contribute to the rich and complex world of wine.
In the realm of wine, where tradition meets innovation, the SOMM guys have carved out their own unique path, leaving behind a trail of knowledge, enthusiasm, and a deeper appreciation for the craft of winemaking. Theirs is a story that will continue to unfold, a testament to the enduring power of wine to bring people together and inspire greatness.
What inspired the SOMM Guys to pursue a career in wine?
The SOMM Guys’ journey into the world of wine was sparked by a deep passion for the craft and a desire to share that passion with others. Growing up, they were exposed to the rich flavors and aromas of wine, which ignited a curiosity that would eventually become a lifelong pursuit. As they delved deeper into the world of wine, they discovered the intricate complexities and nuances that make each varietal unique, and they became determined to master the art of wine appreciation.
Their inspiration also came from the people they met along the way, including seasoned sommeliers, winemakers, and wine enthusiasts who shared their knowledge and expertise. The SOMM Guys were particularly drawn to the stories behind each wine, the history, and the culture that surrounds it. They realized that wine is not just a drink, but an experience that can evoke emotions, create connections, and bring people together. With this understanding, they set out to create a community that would celebrate the joy of wine and make it accessible to everyone, regardless of their background or level of expertise.
How did the SOMM Guys develop their expertise in wine?
The SOMM Guys’ expertise in wine was developed through a combination of formal education, hands-on experience, and continuous learning. They pursued formal training in wine studies, which provided them with a solid foundation in wine theory, wine production, and wine service. They also worked in various roles within the wine industry, including wine sales, wine marketing, and wine education, which gave them a broad understanding of the business and the opportunity to work with a wide range of wines.
As they continued to learn and grow, the SOMM Guys traveled extensively to wine regions around the world, meeting with winemakers, tasting wines, and learning about the latest trends and techniques. They also participated in wine competitions, attended wine conferences, and engaged with other wine professionals to stay up-to-date on the latest developments in the industry. Through their dedication and hard work, the SOMM Guys developed a deep understanding of wine and a unique ability to communicate their knowledge in a way that is approachable and engaging to others.
What is the mission of the SOMM Guys, and how do they aim to achieve it?
The mission of the SOMM Guys is to make wine accessible and enjoyable for everyone, regardless of their level of expertise or background. They aim to achieve this by creating a community that celebrates the joy of wine and provides education, resources, and support to those who are interested in learning more. The SOMM Guys believe that wine should be a source of pleasure and connection, rather than intimidation or exclusivity, and they are committed to breaking down the barriers that often surround the world of wine.
To achieve their mission, the SOMM Guys use a variety of platforms and approaches, including social media, online education, and live events. They create engaging content, such as videos, podcasts, and blog posts, that provide wine education, wine reviews, and behind-the-scenes stories from the wine industry. They also host wine tastings, wine pairings, and other events that bring people together and provide a fun and interactive way to learn about wine. By making wine approachable and enjoyable, the SOMM Guys aim to create a community that is inclusive, supportive, and passionate about wine.
How do the SOMM Guys approach wine education, and what methods do they use?
The SOMM Guys approach wine education with a focus on making it fun, interactive, and accessible to everyone. They believe that wine education should be a journey, not a destination, and that it should be tailored to the individual’s needs and interests. They use a variety of methods to educate their audience, including video tutorials, podcasts, blog posts, and live events. They also create interactive content, such as quizzes, games, and challenges, that make learning about wine engaging and entertaining.
The SOMM Guys’ educational approach is centered around storytelling and experiential learning. They believe that people learn best through experiences and stories, rather than just facts and figures. They use anecdotes, examples, and behind-the-scenes stories to bring wine to life and make it more relatable and interesting. They also emphasize the importance of tasting and experiencing wine firsthand, rather than just reading about it or listening to lectures. By making wine education fun, interactive, and experiential, the SOMM Guys aim to create a community that is passionate about wine and eager to learn more.
What role do the SOMM Guys play in promoting wine culture and community?
The SOMM Guys play a significant role in promoting wine culture and community by creating a platform that celebrates the joy of wine and brings people together. They use their social media channels, website, and live events to promote wine education, wine appreciation, and wine culture. They also collaborate with winemakers, wine producers, and other wine professionals to showcase the best of the wine world and to promote the work of emerging and established winemakers.
The SOMM Guys’ community-building efforts are focused on creating a supportive and inclusive environment where people can share their passion for wine and connect with others who have similar interests. They host wine tastings, wine pairings, and other events that bring people together and provide a fun and interactive way to learn about wine. They also create online forums and discussion groups where people can ask questions, share their experiences, and learn from others. By promoting wine culture and community, the SOMM Guys aim to create a movement that celebrates the joy of wine and makes it accessible to everyone.
How do the SOMM Guys stay current with the latest trends and developments in the wine industry?
The SOMM Guys stay current with the latest trends and developments in the wine industry by attending wine conferences, trade shows, and other events that showcase the latest wines, technologies, and innovations. They also network with other wine professionals, including winemakers, wine producers, and wine distributors, to stay informed about the latest trends and developments. They participate in wine competitions, wine judging, and other activities that keep them engaged with the wine community and up-to-date on the latest wines and styles.
The SOMM Guys also use social media and online platforms to stay current with the latest news, trends, and developments in the wine industry. They follow wine influencers, wine bloggers, and other wine professionals to stay informed about the latest wines, trends, and innovations. They also participate in online forums and discussion groups where they can ask questions, share their experiences, and learn from others. By staying current with the latest trends and developments, the SOMM Guys are able to provide their audience with the most up-to-date information and insights, and to stay ahead of the curve in the rapidly evolving world of wine.
What legacy do the SOMM Guys hope to leave in the world of wine, and how do they plan to achieve it?
The SOMM Guys hope to leave a legacy in the world of wine by creating a community that is passionate about wine and committed to making it accessible and enjoyable for everyone. They aim to achieve this by continuing to educate, inspire, and connect people through their content, events, and community-building efforts. They hope to create a movement that celebrates the joy of wine and makes it a part of everyday life, rather than just a special occasion or a luxury item.
The SOMM Guys plan to achieve their legacy by continuing to innovate and evolve their approach to wine education and community-building. They will continue to create engaging content, host interactive events, and collaborate with other wine professionals to promote wine culture and community. They will also expand their reach and impact by partnering with other organizations, businesses, and individuals who share their passion for wine and their commitment to making it accessible and enjoyable for everyone. By leaving a lasting legacy in the world of wine, the SOMM Guys hope to inspire future generations of wine enthusiasts and to make a positive impact on the wine industry and the people who are part of it.